December182011
Twitter engagement and social strategy.
The lab gallery
- engagement philosophy
- responsive vs proactive engagement.
- response obligation - if someone @mentions you should respond.
Proactive engagement- participate in active conversations.
Initiate engagements
@mention people
- Rogersrooms
- send out facts or impressions about the current show.
- send out daily pictures.
Provide support to @rshotel
engagement.
Proposed plan of action...
- work with Danika to strategize the twitter engagement.
- provide support by having someone actively monitoring engagement. Osk, JB, or Jbk
- build personal account activity -
Matt & Danika
Participation accountability
Learn and improve engagement
