December 2011
90 posts
Media Packages outlined for the cookbook...
Studio 501 Popup
Publishers sponsorship of studio 501 popup.
Package includes
- use of the 501 studio popup, a street level space for the 3 days that coincide with the cookbook conference. Feb 9-11.
- A Cooking Demo by Daniel Mowles of a chosen recipe.
- A piece of rich media with branding that can be used during and after the conference.
- A live broadcasted cooking demo.
- PR promoting...
Advanced media strategies
Advanced media strategies
What do people need? For the purpose of this conversation. Let’s look at artists, Brands, musicians, authors, and Event coordinators…
- They need space.
- They need networking.
- They need PR.
- They need media.
- They look forward new and exciting opportunities to shine or launch themselves…
We can create a simple value proposition that...
Understanding Klout →
Give the gift of New York! Win a free stay...
Twitter and social strategy
- photo sharing and 140 characters - Instagram syndicate your photos to Twitter, Facebook and tumblr. There should be a lab gallery Instagram account. There should be a Roger Smith Hotel Instagram account. There should be a Lilys Instagram. There is an art to the titling and tagging process. It should seem like there is someone on the other end of the account. The better the description the...
Twitter engagement and social strategy.
Twitter engagement and social strategy. The lab gallery - engagement philosophy - responsive vs proactive engagement. - response obligation - if someone @mentions you should respond. Proactive engagement- participate in active conversations. Initiate engagements @mention people - Rogersrooms - send out facts or impressions about the current show. - send out daily pictures. Provide support to...
Give the gift of New York
Give the gift of New York. In the week leading up to Christmas, Roger Smith will be putting on his Santa hat and giving away a series of #Rogersrooms. A brilliant gift idea to give a 2 night stay at New York’s Roger Smith Hotel. The room must be used in January as it is part of our Rogers Rooms promotion. The rule of engagement to win are as follows. In the comments section of this blog...
#Tweetdrive NYC
On Tuesday Decemeber 13, social media professionals and community builders from the New York City area came together to give back and celebrate the holidays at the Lily’s in the Roger Smith Hotel for the New York City Tweet Drive.
The New York City Tweet Drive was part of Tweet Drive, a global social good campaign that brings together social media communities to collect toys for under-privileged...
WatchThis is a presentation on different apps as I build the prototype for the app that I am working on…
Live Broadcasting for Edible
There have been 55 live ustream broadcasts in 2011
EDIBLE SERIES
Apples: Immortal and Forbidden Fruit
Live Stream: http://www.ustream.tv/recorded/18379707
Champagne or Sparkling Wine? Yes. Please! Live Stream: http://www.ustream.tv/recorded/17945263 http://www.ustream.tv/recorded/17945620 http://www.ustream.tv/recorded/17946280 http://www.ustream.tv/recorded/17946568 ...
The RS Popshop 2011 Media List
The RS Popshop 2011 Media List
www.rspopshop.com
Firma featuring Sanja Grcic at RS POP Jensen Martin at the RS Pop Shop Patricia Brown Collections at RSPOPShop Life Preserver Inc at The RS POP Roger Smith Pop; Animated Closet Johnnie-O Brings West Coast Prep to NYC @RSpopshop KT Collection POPS UP at RS POP Shop Mediterra Collection at RS POP N:F:P Series 6 - S/S 2012 Runway at WIX PETS...
The Lab Gallery 2011 Media List
The Lab Gallery 2011 Media List http://thelabgallery.com/ IMPULSE Impluse A Drawing Installation By Mark Dean Veca March 18 … March 31, 2011 CHUTES AND TEARS Chutes and Tears An Instillation By Rachel Hayes and Jiha … April 14, 2011 BILLOWING BEAUTY Billowing Beauty An Installation By Anne Ferrer With Carol Worthey Curated by … May 19, 2011 UNCOVERING: Part One Uncovering...
Music Series @RShotel 2011 Media List
10 Guitar Series a year - New York Classical Guitar Society 10 Second Sundays - Talea Ensemble Brought to you by RSArts - Curated No pay for the event space. Roger Smith takes the first 200 of ticket sales… Ticket Price - Cost of set up and breakdown
Media created for Music Series - Classical Guitar: Nicholas Ciraldo @RSHotel - http://bit.ly/szQK0X Uploaded by rogersmithnews on May 31,...
Second Sundays Classical Guitar Series | Roger... →
Advanced Media Strategy continued...
Advanced media strategy
media analysis
bundled services - A combination of services and opportunities. Video with PR and access to space. This is happening in The Lab Gallery and The RS Pop-shop. Once you break it down into its parts you come to a cost analysis for the packaged opportunity
Video - $2,500
PR - $2,500
Space - 2,500
Total experience -$7,500
$7,500 x 12 - 90,000
30,000 -...
Advanced Media Strategy
Advanced media strategy
media offerings
1. Brand videos, artist profiles, marketing videos
2. Marketing nuggets
3. Bundled media packages- the pairing of a media service with another offering like space, advertising, for marketing services.
Paid media opportunities -
sponsorship availability for the cookbook conference.
Live media packages including advertisement sponsorship for our live...
Pitch Your Business | 2012 Growth Conference... →
