Panman Marketing Log
The blog charts the development of marketing concepts and strategies for Mobile and Social Media Marketing.
John Knowles is the Director of Digital Marketing at the Roger Smith Hotel.
Escaping the price-driven sale!

Sounds from Monday afternoon
Craig Russell - RS Learning
Escaping the price-driven sale!

Sounds from Monday afternoon
Mobile Strategy Notes
Mobile content strategy -
Unify your communication devices…
IPhones and or tablets.
Ask Ek and John how many tablets are in circulation.
Give my presentation for Eye for travel after the managers meeting in the new space…
Ask Cesar if we can host the managers meeting in pop+ popup shop and I can explain the art that is on the walls, and introduce Jen and Ingrid as points of contact as I am gone… I would also like to introduce the designer KT collection in the pop-up shop so that everyone can understand a little bit about the brands that are on property… same ideas that happened with the gallery.
Confirm that with Cesar.
I need to inform Jen and Ingrid about the March newsletter… We need to just put together information that newsletter on the different initiatives that we have going and the opportunity of pop plus.
Print distribution…
- Christopher Ulrich, Pop+
- Harlan Mack - The rage tank.
- Harlan Mack bottle openers.
- KT collection
- Ben Franklin 25% discount cards…
- Social media bacon cards
RS learning cards…
Jimbo
Ingrid
Craig
- Pop plus card…